Good start, but you're going to need more specific goals for Jennifer in order to use her pesona to make design choices. You might also look to constructing a third, complimentary persona from what you have in your interveiws. 5/10 mcm

Jennifer Swanson

Jennifer Swanson is a 31-year old banker. She and her husband live in Edina, MN with their two children, golden lab and an adopted stray cat named Mr. Whiskers. Jennifer grew up in Indianapolis, but went to college in Bemidji, MN. She met her husband, who was from Duluth, while attending BSU.

Growing up, Jennifer was always the one behind the camera. From junior high on, she directed her family Christmas card photo. And now, she does the same with her own children and pets, always recieving several compliments every year.

Even though she was a business major, Jennifer took every photography class she could. It was a favorite hobby, but she didn't love it enough to make it a career.

Jennifer still has her 35mm film SLR camera from her college courses, and has recently invested in a pro-sumer grade (in between consumer an professional) digital camera, to continue her quality family photographs.

Garet, Male, 25

• Bemidji, Minnesota
• Garet is a college student with interests in researching the Northern Lights for classes. He has seen them occasionally while driving from place to place.
• needs
  • Access to information pertaining to the scientific causes of the Northern Lights.
  • Information explaining the reason for differing colors in the northern lights.
  • Access to information pertaining to mythical causes of the northern lights.
  • Access to information about when and where to find the Northern Lights.
  • One site with all information.