• Visual hierarchy overview
• Visual hierarchy sequence

• Lynch on visual hierarchy
• Lynch on bringing order to page

Some imperatives

• Avoid clown pants
• Make every choice meaningful
• "Busy" means the visual hierarchy is weak and relationships between elements is not clear. Busy detracts from sense and meaning.

Heads vs Big Text

Heading and subheading markup are used to create visual and structural hierarchy. To create large text, use text styling.

• example: RomanticIdeas
  • vis hierachy
  • all heading - no text
  • color
  • designed for wall, not screen