User Personas (pp 40 - 49)

Create at least one primary persona and one secondary or complimentary persona, each appropriate to your site, and each listing three or four goals that help you focus your site. Summer and Summer have an example of a persona on p 45. Use the checklist on p. 63 to determine what's necessary. To keep in mind:

• Personas are used to help everyone in your group make design and content decisions.
• They focus is on behavior patterns, goals, skills, attitudes, and environments.
• Develop the personas together, so you each are on the same page as a group.
• Ground your personas in specific details collected and inferred from your user interviews.

Price

Review interview responses to develop niches and personas

• pp 20 ff: user niches: niches form around demographics. Personas represent goals across demographics
  • Revise InterviewQuestions niches if necessary.

• pp 23 ff: personas
• Focus each persona on a single goal rather than a demographic.
• Develop a cast of personas and then winnow them down to 4 - 5.
• Translate interview responses into user goals and scenarios. eg: a request for professor profiles becomes part of the larger goal of "finding out information about classes and profs to decide what courses to take."
• Define the goal, then flesh out the persona with character.

Process

• Each group compare notes to create personas. Add the to the list below, and start to flesh them out. Apparent duplicates are ok: they may combine or become more refined.
• We'll review them and winnow on Thursday, 14 Feb

• PersonaNiche (eg NonTradPersona)
• theGradPlanner
• OlgaMackinack
• ColinandJeremy
• Freshmen
• NonTraditionalStudent
• UpperClassmen

---

• Freshman 1
• Freshman 2
• Freshman 3
• Senior BA LauraJohnson
• senior BFA JohnMcCracken
• junior BA JakeSolheim
• nontrad 1
• nontrad 2 TomSmith
• transfer student
• sophomore / junior non-English major looking for electives (Olga)

Move strategies for meeting personal goals to PlansAndChanges