Entry point for Web Content Writing

Catalog description Extensive practice in creating content for the web, in various genres and for various purposes and audiences. Deals with the unique rhetorical challenges of developing web content: composing hypertext, writing links and linktext, using text elements, micro-content, creating navigation, and copy-editing.

This course does not fulfill the Language Competency for Masters of Arts.

Credits: 3

Prerequisite: Elements of E-Rhetoric, or Weblogs and Wikis.

This course replaces Web Design and Content Writing II with a tighter, more in-depth focus on web content writing. The course is designed to allow students to build on rhetorical principles mastered in Elements of E-Rhetoric and so become more adept at a wider range of writing for the web, including instructional and informational purposes; and to give students the kind of experience they will find useful in both existing web-writing positions as well as freelancing. This course serves English BFA and BA/BS students, MA candidates, Mass Comm students, as well students in other disciplines. The course is also part of extended study of e-rhetoric for both undergraduate and graduate students. Taken in conjunction with Elements of E-Rhetoric, Weblogs and Wikis, Web Design for Content Writers, Technical or Professional Writing, and Teaching Writing with Technology, students can gain a broad and deep background in electronic literacy and writing in online situations.

This course leads to Web Design for Content Writers.