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ENGL 3179/5179: Elements of E-Rhetoric
M C Morgan
Dept of English
Bemidji State University

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Elements > HandlistOfSpamFeatures

What to watch for: for descriptions

These are additions to ListOfRhetoricalFeaturesOfEmail

E-Mail Spam at Wikipedia

  • intentional misspellings to avoid spam filters
  • intentionally broken English
  • concealed sender
    • by spoofing: seeming to use another person's address
  • links
    • raw http://
    • content link text
    • click here! link text
  • links to a website
  • links to an email address to reply to
  • is that address individual or generic (sales@company.com)
  • disclaimer about product
  • disclaimer that this is a legal spam
  • boilerplate footer
  • how the sender identifies self: corporate. individual. other
  • saluations: forms of address
  • bullet lists
  • numbered lists
  • images
  • headings and subheadings
  • page design vs plain text
  • use of html to create web-page like layout
  • unsubscribe notice
  • a comment on why you're receiving the email ("You are a member of ...")
  • purported author is individual
  • purported author is corporate or collective (no author stated)
  • requesting click for details or click for more

  • ratio of image to text
  • placement of image to text
  • overall organization

gibberish

Generally in target language, but makes little sense and is not part of the message itself. Might not show up on screen but only in printing. Or might be white type on white ground. This might have something to do with dodging spam filters. We're looking into this.

More likely, the purpose is to foil antispam tools that block specific message subjects. Spammongers also attempt to evade this type of blocking by misspelling words or inserting punctuation, as in "Re'grow your H'air" or "Get out of D$E$B$T," both of which are actual subject lines from messages sent to the User to User mailbox (pctech@ziffdavis.com).

Gibberish within a message may have the same purpose. Smart spam-blocking utilities attempt to detect spam based on patterns of text in the message. If a substantial chunk of the message is gibberish that varies each time it is sent, the spam blocker may have a harder time identifying the message as junk. Of course, the next generation of spam blockers may include a gibberish detector!"
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Page last modified on September 29, 2005, at 10:41 AM
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