Communication Art & Design

Description

Student Work

• page's quote/maxim is "Striving for the best..."
• hyperlink for Featured Student and AdFed? Competition
• blank in middle of page for student work examples
• link to student quotes
• right-hand side details coursework, hardware used in coursework, and an overview of what that means for students
• background of top/bottom nav. bars are in red

Courses

• top/bottom nav. bars are in purple
• page quote/maxim: First Year/Laying the foundation...
• lists coursework requirement for students' first two semesters in table form

Overview

• top/bottom nav. bars are orange
• page's quote/maxim is "your future is here..."
• states that "words and pictures are the two main elements used to communicate" then defines the terms further
• heading on page: "positions you may hold" is in orange text
• subheadings under positions "art director, graphic designer, production artist, illustrator, and job market (which doesn't 'fit' necessarily
• descriptions follow those subheading

Vision

• heading of page is maxim "creativity, at the core of the arts, is encouraged"
• maxim at bot nav. bar "your future is here"
  • top/bottom nav. bars are orange
• vision at bottom of page is out of place
• three icon/squares at bottom of page that do nothing!

Opportunity

• listing of specific companies previous students went to
• mispelling of Qwest, two companies listed that have changed names/hands
• top/bottom nav. bars are orange
• bottom bar maxim is "your future is here
• three icon/squares at bottom of page that do nothing!

Instructors

• top/bottom nav. bars are green

• bottom bar maxim is "learn from experience"
• profs listed by last name

Contact Us

• top/bottom nav. bars are purple

• main phone number for college is listed as contact number for each of the teachers on the page
• black and white photos of profs from instructorpage

Rhetorical Patterns

Patterns of Repitition

• top navigation bar in each page lists:

• Bottom navigation bar is essentially the same on each page

• bottom bar also lists a quote or maxim on each page, and it differs for each heading tab

• on most tabs, courses being the exception, all the page's info was chunked together pretty, without the viewer needing to scroll down the page

Patterns of Sequencing

• the tab order seemms to be the order that the site developers want the viewer to take through the pages; it starts with what others have done, what you'll do to get there, a couple pages of why you should come here, our teachers are good, any questions/

Patterns of Omission

• student artwork could have been featured on every page, like the background
• background could've been different colors
• instructor page doesn't showcase any of the faculties work like it does the students'

Anomolies of Patterns

• student work page stands out from the others, because of its interactive student work presentation/slideshow-window as all other pages
• student work page also addresses the viewer as "you;" "you will become excellent...." "you will find..."
• those three icon/squares are really out of place on both vision and opportunites. maybe they are for aesthetic pleasure only/

Patterns of Relationships

• the site attempts to establish credibility through the work of its students, and it succeeds pretty well with a link to student quotes, two links to the featured student, and a display of assorted student work all on the "student work" tab

Characterization

• the site uses ethos throughout in an attempt to establish credibility with the viewer/prospective student. all of the site's credibility rests with the students and teachers that they have at the school, and the student work tab works for the most part. the instructors' page is a bit bare-boned with no interactivity at all and could use some examples of the intructors' work instead of simply their bio and and black and white photo. the page looks like an obituary right now; it needs more life. what doesn't work throughout the site is each page's maxim and/or the enthymeme that is used at the bottom of each page. "your future is here..." "striving to be the best..." "learn from experience..." can all be finished with "alexandria commmunity college: communication art and design," which is unwieldy to say or even think about. the enthymemes work in getting their message across, that the viewer should go to atc, but is nowhere near as effective as their credibility factor.