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ENGL 3179/5179: Elements of E-Rhetoric
M C Morgan
Dept of English
Bemidji State University

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DavidJackman > WebSiteAnalysis

Experience Dynamics dot com

Description

Home

  • page divided both horizontally and vertically
  • Navigation barat top of page is repeated in smaller text at bottom of page
  • 2 of the vertical sections in the middle third contain 2 links to same page
  • each area separatedby a heading
  • both icons and text used for links
  • bold writing/text used in descriptions
  • company logo in top left corner
  • use of jargon - "confusion costs" with link to explain term
  • "usability" in on the page 14 different times

About

  • Navigation bar at top left of page
  • "about" navigation button at top has arrow that leads to more links on left-hand side of page
  • large heading for main section reads "who we are"
  • three subheadings, all in form of question, followed by answer
  • phone number listed under topmost nav. toolbar
  • topmost nav. bar repeated on bottom of page - again
  • nav. box(?) on right-hand side lists two links already available in top nav. bar
  • nav. box(?) on right-hand side gives option of "print-friendly" version or e-mail option

Articles

  • nav. toolbar at top and bottom again
  • "articles" in nav. bar features arrows and links
  • co. logo in top left corner
  • "subscribe to newsletter" area at bottom of page contains 3 links with same result
  • "subscribe" section uses three separate type of link - text hyperlink, photolink, and button-link
  • "your privacy is protected. period." said twice
  • main heading - "usability articles"
  • 2 subheadings "Popular Web Usability Blog articles" and "Usability Articles"
  • subheadings contain 13 links
  • toll-free contact # listed

Services

  • nav. toolbar at top and bottom again
  • "services" heading features arrow to left-hand nav. toolbar
  • links under main heading to "products" and "pricing"
  • 4 subheadings: all listed in the form of a question
  • table in subheading lists "the three primary research techniques in our user centered design process"
  • two separate links for "print friendly version" and "e-mail this page," one of each in right-hand nav. box and at bottom of page
  • toll-free contact # listed

Science of Usability

  • toll-free contact # listed
  • nav. bar at both top and bottom
  • two separate links to "sign up for panel" - one is hyperlink text, other is button link
  • "Your contact information will not be used for any other purposes, strictly to notify you of research studies." repitition from previous pages' statement that "your privacy is protected. period.
  • "science of usability" heading features arrow to links on left-hand nav. bar

Clients

  • subheading states "Smart and Happy."
  • toll-free contact # listed
  • nav. bar at both top and bottom
  • client listing totalling 27 in all
  • client listing uses client company logo as link
  • text link to testimonials
  • three of the co. links are case studies; each of the case studies has link under subheading as well
  • link to "Also see: 15 Reasons why you should hire Experience Dynamics"

Contact

  • subheading is run-on sentence
  • nav. bar at top and bottom
  • toll-free contact # listed twice
  • also list fax and local phone #
  • separate contact listings for each of "New Business Inquiries," "Media and Public Relations," and "Research, Collaboration & Speaking Engagements" as e-mail hyperlinks
  • uses graphic or jpg to show company's office locations
  • "Why hire us?" hyperlink text
  • print-friendly version and e-mail this page links listed twice

Rhetorical Patterns

Patterns of Repitition

  • navigation toolbar always on top and bottom
  • each page shows company logo
  • contact #s on every page
  • every page is essentially laid out the same way, nav. bars top and bottom, links on left hand side, and all the different info for different pages in the middle of the screen

Patterns of Sequencing

Patterns of Omission

  • listing of specific people to contact, most sites will direct to different department contacts
  • no listing for prices of services (although they do mention a 'free' seminar that has a $125 value, which i've never understood, does that value mean that the company would like to charge the $125 for the seminars but no one is ever willing to pay it or that people that go to the seminars actually say or think "you know, i would've payed...let's say $125 to attend that seminar. very informational."
  • no background color change

Anomolies of Patterns

Patterns of Relationships

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Page last modified on November 15, 2006, at 11:25 AM
This work is licensed under a Creative Commons License: Attribution-NonCommercial-NoDerivs 2.0.

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